Hot Mess: Avril Lavigne’s New Music Video, “Hello Kitty”

What’s more annoying than Avril Lavigne? Usually I’d say that was a trick question for nothing is more annoying, but in fact, there is: her latest music video for her unendurably awful song, “Hello Kitty.”

To try to describe its horribleness, using mere words wouldn’t do it justice, so please minions, watch it for yourself…if you dare:

I really can’t tell which is worse, the grating ditty or the absolutely ridiculous video. Avril is 29 years old, by the way. Isn’t she a bit old to be singing about Sanrio characters and prancing around in a tutu?

But while her latest single from her self-titled 2013 album (which flopped) (obviously) is bad, some people are also saying that the video is racist and exploitative of Japanese culture.

Avril took to Twitter to respond: RACIST??? LOLOLOL!!! I love Japanese culture and I spend half of my time in Japan. I flew to Tokyo to shoot this video…specifically for my Japanese fans, WITH my Japanese label, Japanese choreographers AND a Japanese director IN Japan.

As much as I am loathe to agree with her, I don’t find this vid racist, merely tacky and juvenile and embarrassing. But do you cringe at how she’s representing Japanese culture? Or is she only humiliating herself in this epic hot mess?

Avril Lavigne Q102's Jingle Ball 2013


Stay up-to-date with your celebrity gossip! Follow me on Facebook and Twitter. XOXO


  1. Carla Said:

    The song is kind annoying, but she will never be.

  2. Jazi Said:

    Hello Kitty IS Japanese so how is this racist?

  3. Liesel Said:

    I watched her video last night and did not think that its racist at all and i quite liked it, just because you don’t like something why do people always have to say something bad? If you don’t like it you don’t have to watch the music video or listen to the song, problem solved.

  4. Mathilde Said:

    I don’t think this is racist but what’s bothering me is (as a former fan of Avril you know the beginnning before it went to hell), I don’t think she can do anything original for herself.
    It’s clearly a mix between Nicki Minaj, Katy Perry, Gwen Stephani and those kinds.
    Really original and fresh Lavigne!

  5. Juliana Said:

    Sounds like every other Jpop song (Japanese pop music). It is not normal by western standards but the song is obviously not marketed towards us. Did she even release it in the US?

  6. L Said:

    For about 5 years she was my favourite singer, and when her 4th album came out I stopped liking her music. She’s not annoying though, and not all of her song are either, Heres To Never Growing Up and Rock and Roll are good ones of her new album.

  7. Renee Said:

    I’m the first person to say that I do not like Avril Lavigne; Not a fan at all. But, people in Asia LOVE her! Why would she stuggle in America when she can have billions of fans in Asia? I thought she wasn’t even around any more but I was wrong. She still makes so much money. The song isn’t half bad for a Japanese pop song/video when compared to others.

  8. Joanna Said:

    I am a big fan of Avril Lavigne and I absolutely love her. I have to be honest. At first I didn’t like this song at all and I was like WHY but then I re-listened to it and I said alright, it is a catchy song. I never thought that people whould think that this is racist. How can she be racist? She loves Japan and lots of her fans come from there. I mean people have to think smart, why would she destroy her career? Most of her incomes come from Japanese people (lots of concerts in Japan, etc).

  9. Sarah Said:

    You know it’s just the same in any other field.
    You would think past teaches us at least anything, but alas.
    Feel free to disagree but the world changes rapidly, and we have no control over it.
    For instance, If only Barack had enough balls to put Vladimir to his place, but it seems like it’s never happening, welcome third world war.
    Awesome post, thanks!

Leave a Reply



Characters Remaining