I wouldn’t be caught dead in anything described as a “sneaker” so naturally, I’m a little whateverish about Demi Lovato’s new endorsement deal with Skechers, the favorite shoe of style-challenged tourists on a trip to Manhattan.
“My generation grew up with SKECHERS,” gushed Demi in a press release, “and now with all of their cool styles and fun colors I’m excited to help introduce the collection to a new generation by sharing this incredible brand’s campaign with my Lovatics!”
Well it isn’t exactly Chanel, but I suppose this is a good fit. Just like Demi isn’t always on point with her fashion (remember this monstrosity?), Skechers has slowly evolved from a gaudy, lumpy footwear faux pas to a brand filled with Toms-esque espadrilles and Converse copies. Still though, not my cup of tea. Why would I want walking shoes when I have a driver?
But here’s a question, my lambs: does a celeb lending their name to a brand make you more likely to buy it? Or do you accept that they just do it for the paycheck and buy what works for you?