If you Bieb it, will they come? Not necessarily… I hear that Justin Bieber is almost as bad at selling magazines as Taylor Swift. The good-guy-turned-bad-boy is on the cover of Teen Vogue’s May music-themed issue, and the editors are hoping his recent antics and the juicy coverline “Justin’s Crazy Year” will move copies. But we all know that history has a way of repeating itself….
My friends over at WWD reminded me that his 2011 Vanity Fair issue was their worst seller in 12 years, and his face on the cover of Rolling Stone sold five percent below average. Ha and ha, darlings.
Do you think his new ‘tude will sell copies of Teen Vogue or has his star faded for good this time?