Something’s rotten with Taylor Swift and Justin Bieber’s fragrance empires. Perfume giant Elizabeth Arden says that T and J’s scents are so unpopular, they’re responsible for the company’s sales taking a serious nosedive.
“The decline in sales of the celebrity fragrances, particularly the Justin Bieber and Taylor Swift fragrances, was steeper than anticipated,” the company said in a statement.
Clearly, JB’s scents are tanking because he is terrible. His perfumes–Girlfriend, Someday and The Key–actually smell fine but who in this day and age wants to be seeing purchasing something JB branded? Precisely no one, obviously.
But Taylor’s sluggish sales surprises me. Her fragrances, Wonderstruck and Taylor, are lovely, and I would think they’d be a hit with her girly-girl fans, don’t you? Perhaps it’s just that shoppers don’t want any celeb-branded items, or maybe their fanbases are growing out of the stage where you want to meet, love, pet and smell like their favorite star.
What do you think is to blame for JB and TS’s epic fragrance fails? Do you have any celeb scents on your vanity? If not, what are your go-to perfumes when you want to smell absolutely irresistible?